The recent lockdowns have provided an unexpected motivation for dealers to revisit the abilities of their DMS and explore how to achieve an engaging, contactless buying experience.
Pinewood users have discovered a range of tools for creating a seamless digital customer journey and perhaps surprisingly, mobile apps are playing a big part in this. Neville Briggs, Managing Director at Pinewood Technologies explains:
“It’s been our mission to help customers uncover new ways of generating revenue. Our popular Stock+ app has been central to successfully taking the initial sales experience online. Salespeople can record and send a personalised video, show highlights of the vehicle up-close and answer any questions. It’s more engaging than a call or email and of course, more likely to convert enquiries. Being integrated into the DMS, managers can easily see that enquiries are being dealt with when working remotely.”
With the Stock+ app, salespeople can take high quality vehicle photos on their phone, which are updated to dealer and OEM web sites directly through the DMS. Pinewood have recently improved this and the upload process can now enhance images by automatically removing the background. As a result, sales teams can create professional-level content without the need for editing skills.
Mark Lambird, Managing Director at Eastbourne Motoring Centre explains: “Using Stock+, we definitely sell more cars! People buy the cars much quicker if they can see them in a video – we can talk over the features and benefits, it’s been a real positive.”
Personalised video has undoubtedly changed the game for car sales. From home, customers can benefit from the expertise and assurance of speaking to a professional in-store while taking a virtual tour of the vehicle. This can be followed-up with a convenient two-way SMS conversation, all accessible from the DMS customer record.
Pinewood are constantly updating the DMS with a focus on enhancing the digital sales experience. By making use of these tools, dealers can boost revenue with little effort or cost and it’s clear that contact-free tools are the way to go.