Pinewood Technologies has been selected as a Nissan Preferred Supplier – making them the only DMS vendor selected by Nissan for eVHC.

“Dealers could save around £2,000 per year with our integrated eVHC solution,” says Neville Briggs, Managing Director at Pinewood. “There’s no need to purchase additional software with the expense and hassle that entails.”

“As a business, we’re keen to adapt to evolving manufacturer requirements, optimising processes for dealers so they can boost efficiency. Pinewood DMS is constantly updated with new features and process improvements – our eVHC and many video capabilities, being great examples.”

Nissan reviewed a range of eVHC systems, evaluating their video capability, marketing and reporting, with a goal to “maximise future workshop upsell opportunities.”

In Pinewood DMS, Nissan and multi-brand dealers can identify areas of upsell, using standardised manufacturer checklists. Data collected is automatically submitted to the manufacturer via monthly feeds. Finally, dealers can trigger branded marketing communications at stages throughout the VHC, informing customers about the status of their vehicle and requesting customer work authorisations.

Pinewood’s eVHC tool will help support Nissan dealers to maximise future upsell opportunities.

In the present challenging industry circumstances, more dealers are looking to their aftersales operations to boost profits. Pinewood DMS helps dealers achieve this through more efficient management, using a part of the system called Workshop Planner.

It helps dealers improve productivity, by allowing them to optimise the way they manage their technicians’ time. Users can visualise and allocate work using a simple drag-and-drop interface. Bookings can be reviewed and amended as they arise and with a real-time view of the technicians’ and service team’s workloads, service advisors can allocate jobs to available technicians.

“Workshop Planner also allows dealers to ensure that specialist technicians aren’t being misallocated to generalist jobs – a common error which stifles the potential revenue they could be generating from more skilled work,” explains Neville Briggs, Managing Director at Pinewood.

“By segmenting technicians into service teams and splitting them by skill category, it makes it simpler for management to allocate work according to the proficiency of technicians.”

Specifically designed for technicians to focus on work that requires attention, jobs in the planner change colour according to their status.

“The colour-coded planner makes it really easy to see which jobs need attention. Technicians can see exactly when work needs to be finished – allowing them to ensure the job is completed within the allotted timescale, or communicate delays with the customer. As a consequence, dealers have found that customer satisfaction has increased.”

Workshop jobs can also be accessed in Pinewood’s mobile app for technicians, Tech+, where they can seamlessly move through operations, speeding up technician clocking processes.

Dealers’ using Pinewood DMS have found the Workshop Planner particularly beneficial. The ability to project a real-time display of activity in their workshop has provided clarity, and allowed them to react easily to changing customer requirements – improving flexibility and providing a superb aftersales experience.

The increasing demand for self-paced learning calls for a different method to conventional classroom training. Pinewood Technologies have launched an online training platform, allowing users to learn at their own convenience – wherever they want, whenever they want.

Neville Briggs, Managing Director at Pinewood, explains how eLearning has transformed the way people learn:

“Online training allows our users to access courses designed specifically for their job roles – on desktops, tablets and mobile phones. Ranging from showroom courses for salespeople, to workshop courses for technicians, Pinewood’s eLearning is a simpler, more effective way to learn about Pinewood DMS.”

Video-based courses and quizzes teach and test users’ ability to carry out processes in Pinewood DMS. Learners can follow actions described in the videos on the DMS at the same time, cementing their understanding of various processes.

“eLearning courses allow both current and new team members at dealerships to enhance and refresh their knowledge of Pinewood DMS,” Briggs explains. “Users can watch videos and test their knowledge in areas of the system they have most contact with. Moreover, they can track their personal course progress and gain certificates on completion.”

Pinewood Technologies has launched their latest integration with Porsche. Porsche Centres across the UK recently piloted Pinewood’s new integration with PVMS – Porsche Sales and Vehicle Management System – which saves dealers around half an hour of administration when ordering a vehicle.

The salesperson builds each order in Porsche’s PVMS online configurator, adding optional extras such as heated seats. Upon completion, a commission number is returned to Pinewood DMS, automatically updating the DMS with the full order details.

“It’s not unusual for a Porsche order to feature in excess of twenty additional options, so being able to import this saves significant time for dealers, who would otherwise manually rekey every item,” explains Neville Briggs, Pinewood’s Managing Director.

“It’s one of the best improvements I’ve experienced with Pinewood DMS,” said one user, a salesperson at Porsche Wolverhampton.

The PVMS integration automatically updates the price list in Pinewood DMS, ensuring that data is up-to-date and accurate. In addition, any amendments made to an order from the vehicle stock card in Pinewood DMS will automatically update PVMS – making the process faster and more efficient.

Pinewood are excited to offer this integration to Porsche dealers across the UK.

Ashley Beecham, Financial Controller at TL Darby explains how Pinewood DMS has impacted business at the Volkswagen dealership:

“We are a Volkswagen dealership located in Burton Upon Trent, with around 70 staff members, providing new, used, service and parts operations. We transitioned to Pinewood DMS in April 2019 and the impact on the business has been phenomenal. The improvement on reporting has helped us to manage the business in a more efficient manner.

The CRM element has given us the opportunity to deliver an improved customer service, and prospect the database with more accuracy enabling bespoke marketing campaigns. The accounts function is now completely straightforward, well-organised and transparent. The system is able to adapt to our changing business needs and reporting desires, and perfect for auditing.

The implementation itself was well planned and supported throughout, plus all of the Pinewood staff involved went above and beyond to deliver a first-class service. With the use of Stock+ we are able to upload documents to stock records and even complete stock checks from mobile phones, and the system keeps on growing and evolving with new features and upgrades added consistently.

Pinewood is taking our business into a new modern era and myself and all at TL Darby would wholly recommend the system.”

To read more of our customers’ testimonials, click here.

As new vehicle sales decline, there is increasing urgency for dealers to find alternative revenue sources, with many looking to their aftersales departments. Despite the increasing prevalence of electric vehicles and the reliability of modern cars – reducing billable workshop hours – Pinewood Technologies believe there are still plenty of opportunities to profit.

“We are learning from markets that are more advanced in terms of their adoption of electric vehicles. From our experience in these markets, such as the Nordics, we’ve observed that dealers capture more of the work that a traditional UK dealership might not pursue as actively. For example – tyres, smart repairs and even glass repairs,” explains Managing Director, Neville Briggs.

To capture every opportunity, Pinewood DMS encourages dealers to strike while the iron is hot, when customers are more likely to authorise identified work. “The best time to upsell is when the car is in the workshop, not when the customer has gone home and has the opportunity to shop around, or faces the prospect of having to revisit the dealership, which isn’t efficient for anyone,” says Briggs. “Our most successful and profitable customers are already aware of this”.

Pinewood DMS offers a built-in vehicle checking process to build trust with customers, who are more likely to authorise further work and therefore generate more revenue. To provide transparency, dealers can send a booking confirmation to the customer, with a video link explaining the arrival and check-in process. Service advisors can be pre-allocated to an appointment, so they are ready to greet the customer and begin the VHC process.

Pinewood’s app for sales and service, Host+, allows the filming of an arrival video from the convenience of a mobile device. Doing this with the customer present provides more credibility than if the dealer were to contact the customer later in the day and gives them more time to consider proceeding with the additional work. However, when upselling, dealers must have clear pricing and the stock required. Features such as menu pricing, inbuilt tyre catalogues, recommended ordering (based on previous ­supply trends) and automatic re-ordering of parts, address these challenges.

VHC video is a major highlight of Pinewood’s technician app, Tech+. Technicians can capture and send clips of damage to customers straight from the ramp, with a link to instantly authorise or reject the work. This has proven to significantly impact conversion rates and aftersales profits.

The past year has seen the release of brand new versions of all three of Pinewood’s aftersales apps; Tech+, Parts+ and Host+, for technicians, parts advisors and service/salespeople respectively. These bring a range of new capabilities, such as digitally signing documents to reduce paperwork, issuing parts on the move and barcode scanning.

A growing business

Pinewood are constantly growing their team to drive their customers’ businesses forward, this year hiring 27 new graduates. Additionally, the introduction of Live-chat and an extensive knowledge-base have proven immensely popular, enhancing the customer support experience.

These advancements will help dealers to truly make the most of Pinewood DMS’ ever-expanding features, enabling them to boost profitability and overcome market challenges.

As the modern-day automotive sales journey evolves, dealers face the challenge of converting leads and enquiries into sales in an increasingly digital and competitive environment. Customers have often educated themselves online or made their purchase decision before engaging with a dealer, reducing the opportunities for dealers to influence decision making during the initial stages of the customer journey.

This means that when customers do finally make contact with a dealer, it’s even more crucial that the retail experience is a flawless one.

Dealers need to have a powerful Dealer Management System in place and make full use of its capabilities, to convert leads into sales. Many dealers still don’t make use of the tools available to them within their Dealer Management System, which is a huge missed opportunity.

“Dealers must focus on creating a positive customer experience, providing them with all the information they need in a simple and efficient manner,” says Neville Briggs, Managing Director at Pinewood Technologies PLC.

Improve website listings to increase leads

With a growing number of car buyers preferring to browse vehicle information online rather than in-store, it’s vital to make sure website listings include lots of high quality photos, accurate vehicle specification and are up to date. Dealers who provide more detailed and better quality website listings are more likely to gain leads.

Many dealers have the ability to update vehicle listings quickly from their DMS. Pinewood are focused on helping dealers achieve a seamless and customer-centric online experience, with their DMS offering the ability to capture up to forty vehicle images, which are immediately available to the dealers’ website. This provides the ideal tool to showcase vehicle stock, enhancing the online search phase and resulting in more enquiries.

“Our stock management app, Stock+, allows users to instantly enhance website listings with vehicle details and photos from their mobile device”, says Briggs.

Maximise lead conversion through effective enquiry management

Similarly, choosing a DMS with tools to improve your showroom management processes will positively impact on lead conversion. From managing new enquiries, to the first contact with a customer, to the vehicle handover. The modern dealership is no longer an environment where a ‘quick and hard sell’ works – therefore converting leads relies upon the customer experience. This is an opportunity for dealers to impress.

“Pinewood DMS users can send personalised videos and emails at key points throughout the customer journey,” Briggs explains. “These communications create a more personal experience for buyers, enhancing their likelihood of taking action.”

Likewise, dealers must ensure follow-ups are dealt with effectively. “Pinewood DMS can prompt sales users to schedule a future contact following every customer interaction – whether this is online, over the phone or in person. The DMS connects with Outlook, scheduling reminders for any future appointments or contacts, helping sales teams to never let a lead go cold. Every interaction is stored on the customer’s CRM record, so other salespeople can pick up where they left off as and when required. This ensures that every dealer using Pinewood DMS has the best tools to manage and convert enquiries into sales,” says Briggs.

Make it quick and easy to pursue leads from manufacturers      

Finally, dealers can boost inbound enquiries by having a DMS with manufacturer integrations for their represented brands. For the systems which offer these integrations, enquiries submitted to manufacturers websites can automatically be sent to the DMS and flagged as opportunities for the sales team to action. Pinewood have close working relationships with manufacturers to help facilitate this.

By using their DMS to its full potential, dealers can boost their conversion rate, significantly influencing sales revenue.

Pinewood Technologies recently launched their new multi-dimensional accounting feature – allowing dealer groups to reshape their accounting structure into a single view with transparency between locations and the centre. This includes a suite of processes for reducing the costs of internal transactions.

“We have already piloted our multi-dimensional accounting feature with a number of large dealer groups with incredible results”, says Neville Briggs, Managing Director. “Through rethinking accounts processes, hundreds of thousands of pounds of savings have been achieved in a matter of months. Most importantly, it frees members of the dealer team from repetitive tasks, giving them the opportunity to focus on other areas of adding value.”

Apart from offering cost savings, it also allows dealers to boost operational efficiency across the business. Vehicle and parts movements between locations are simplified, and vehicle preparation requests can be accrued across multiple workshops. When it comes to vehicle movements, fewer cash entries are required, reducing paperwork. By using ‘click-and-drill’ by cost centre, transactional information remains easily accessible while reducing the number of reports and reconciliations that need to be produced.

“With single Sales and Purchase ledgers across businesses, aged debt can easily be identified and picked up on, making it easier to recognise areas at risk. Credit control is also simplified, due to all relevant information being held in one place”, explains Briggs. “Supplier accounts can be merged across a number of businesses, meaning there will be fewer touch points for suppliers, quicker resolution of issues and controlled payment runs.”

Following the decline in new vehicle sales and economic uncertainty, dealers are looking for new ways to cut costs and uncover greater efficiency within their businesses. Pinewood believes that multi-site dealers adopting multi-dimensional accounting will provide them with their single largest money saving opportunity of the year.

Watch this video to find out more!